Marketing Specialist, Brand, Marketing and Recruitment

This is a replacement of an existing position.

Reporting to the Marketing Manager, you will be responsible for coordinating the planning and implementation of all marketing related initiatives for program area marketing.

As Marketing Specialist, you will work collaboratively with a diverse team to create and manage cross-organizational, integrated marketing strategies.  This includes providing reviews and edits of existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines; writing and editing support for all outbound communication including promotional materials, social media and website content; and, participating in the development of research and analysis to support school and program specific areas.  In addition, you will organize advertising, collateral and new media initiatives, all web strategy tactics and search engine marketing to facilitate effective web marketing for clients.

The Marketing Specialist will be responsible for coordinating the development and implementation of all components of the integrated marketing mix in order to support the ongoing growth of the University and in particular the program marketing planning while also qualifying market positioning and refinement.

To be well suited to the role you will possess the following qualifications and competencies: 

• Bachelor’s degree in marketing, business or related field and
• A minimum 3-5 years marketing and/or advertising experience – advertising agency experience is an asset
• Strong organizational skills and keen attention to detail
• Strong customer service background
• Ability to plan, write, develop and execute coordinated marketing and promotional activities, briefs and plans
• Excellent written and verbal communication skills
• Motivated and flexible and enjoys a multi-task, high paced work environment
• Ability to effectively work under tight deadlines and manage projects independently
• Resourceful in problem solving
• Superior professionalism and judgment
• Demonstrated ability to present marketing campaigns to clients
• Strong work ethic
• Proficient in use of PC (all Microsoft Office products)

• May require working occasional evenings and weekends or some overnight travel

• Must possess a valid driver’s license 

This is a regular full-time position working 37.5 hours per week. The position has been evaluated at Grade 3 and the recruitment range is $41,200 - $51,500 per annum.  The University is pleased to offer a comprehensive benefits package.

To apply please forward your cover letter and curriculum vitae (preferably in electronic format) to:

Email:  rru-career-opportunities@royalroads.ca

Competition # 12-048-P0103

or

Human Resources - Career Opportunities

Royal Roads University

2005 Sooke Road

Victoria, BC   V9B 5Y2

Fax:  (250) 391-2570  Tel:  (250) 391-2511

The competition will begin on June 18, 2012 and review of interest received will commence on July 3, 2012; however, the competition will remain open until a successful candidate is found. 

While Royal Roads University values all applications we receive, only those candidates short-listed for further consideration will be contacted.  RRU is an equal opportunity employer, committed to the principle of equity in employment.  All qualified candidates are encouraged to apply, however, Canadians and permanent residents will be given priority consideration.

Please note that two of our heritage buildings, including Hatley Castle, have some areas that are not easily accessible to persons who use wheelchairs.  Please call 391-2511 for information and assistance if you are dropping off your application in person.

If you are sending your application via e-mail, please ensure that your electronic file is saved in MS Word or Adobe pdf.